Dirt Devil vacuum cleaners adorn cleaning cupboards in households all over the world. Popular in the USA, UK and Europe, there are hidden depths to Dirt Devil that many people will not realise exist. Most people that are familiar with the vacuum cleaners on the market would declare that Dirt Devil is one of the newest brands available out there. They would be right in terms of the name but wrong in terms of the actual company...
Who Are Dirt Devil?
Dirt Devil are undoubtedly one of the vacuum cleaner market leaders and have been for many any years, only with a different name! The company was founded in Cleveland, Ohio in 1905 under the moniker of P A Geier Company. There were very few vacuum cleaner companies around at that time so it is actually one of the oldest in the world. The range of vacuum cleaners was marketed under the brand name of Royal. Royal vacs were extremely popular and the company was able to expand as a result of its success.
The company was renamed Royal Appliance Manufacturing in 1953 when the Walter E Schott Organization bought it out, but that was short lived and a team of employees bought the company out again in 1954. The company did well until 1981 when Stan Erbor, the leader of the employee consortium, died. It was only then that the company officially became Dirt Devil.
Dirt Devil is known for their handheld models. The Hand Vac was introduced in 1984 and is still the most popular handheld vacuum in the world. It made it much easier to vacuum tight spaces and car seats, thus tapping into consumer needs. However, Dirt Devil also has a wide range of other vacuums on offer including upright, cylinder and canister vacuums, as well as a range of carpet cleaners. There is also the broom vacuum, which makes life a lot easier for those individuals that just want a convenient way of tidying up once in a while
In terms of features, the Dirt Devil products are known for their effectiveness in picking up household dirt, dust and pet hair. All of the products in the range have powerful motors and thus are said to be more effective than most of their competitors. The range of designs also lends to the brand versatility. Dirt Devil have designed models suitable for the widest ranging of needs. Dirt Devil prices are also extremely reasonable.
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